intangible assets helped it thrive despite disruption to newspapers.
The New York Times survived and thrived through newspaper disruption by leveraging its intangible assets alongside adopting the new technology shifts.
The key lesson is that incumbents can outperform disruption when they eventually lean into the new technology while also protecting non-code moats. For the New York Times, brand, human capital, and network effects are presented as crucial complementary assets.
Publish-day $75.24 · 06/02
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