criticized for tamping activism after buying Ben & Jerry’s.
Unilever is criticized for stifling Ben & Jerry’s political activism after the deal, allegedly prioritizing profit maximization over the brand’s mission.
Unilever is described as maximizing profits while suppressing political activism tied to Ben & Jerry’s brand purpose. The ongoing dispute is used as evidence that Ben Cohen’s values concern was justified after the ownership change.
""A Sh#tty Goal" - Ben & Jerry’s Founder CALLS OUT Those Who Sell Their Company"