It is the company " Zeta Global". This is a marketing company. It is the company that many major brands use to help connect their assets, their digital assets, to where we will actually put them.
Let's say you have a picture that could be an advertisement on Instagram. It could be an advertisement on Facebook. It could be on Google. But where is the correct return on investment for that?
How much money will I spend? What return will I get ? All of these things. Zeta does this internal work. They do this using some of their own data. They have their own models.