AAPL — All updates

Let's focus on Apple's chart going back to August 24th of 2011 up until today. That's the entirety of Tim Cook's tenure as CEO as John Turnis is set to take over tomorrow. Company's stock has soared over 2,000% during Tim's time leading the company.

Cook's impact on Apple is the focus of the morning trade. I mean, Tim Cook took over. You showed that chart there, August 2011, and he stepped in for Steve Jobs, who widely then and now is still thought of as one of the greatest innovators of our time.

So, he had big shoes to fill. Now, we're having the same conversation for John Turnis. But on his last day as CEO, we thought we might take a look back at some of the things that happened under Tim Cook in what seemed like impossibly large shoes to fill that have only gotten bigger.

He's had 15 years uh as CEO, but he did join Apple back in 1998. So, a very long tenure with the company. That isn't over. He is staying on. He's just not staying on as the CEO.

EKS, reminding us that today is Tim Cook's last day as the CEO of Apple. So, we'll see how Apple trades here today. I don't think it forbods anything. Uh I know we're waiting for the Apple conference on the 9th.

They're going to talk about the folding phone, which John Turnis developed, by the way. Um, so we'll see. I I don't I don't think we're here to expect anything from Apple today.

I think we're just kind of gearing up for the September 9th event.

We've got new devices that can run AI models right there on the device from Apple.

we'll kick things off and move on to Apple. Start of the week at 311. Shares climbed by nearly 2.7% this week nearly $320. company announced their upcoming event to announce the iPhone that is coming in just a couple of weeks on September 9th.

Actually, next week I guess that is. It is widely expected the company will show off potentially a new foldable phone, but this will actually be a showcase of the new CEO John Turnis will get his chance to leave his first stamp on the company.

Now, let's look at a couple other stocks. We'll look at Apple. It's been trading in a range.

Let's look at some Apple. Why? You know, it's just like random. That's just like what's on my mind. Apple. Uh haven't traded here in a while. We're at 309.

Uh, you know, we're past earnings, which occurred here July 30th. We saw a gap down. We looked at this earlier. It's trading near the middle of its bowlinger bands. We're kind of in a consolidation zone.

Now, why does 34% on gross margin matter for the full year? Well, because that's really similar to Apple, which is kind of exciting because, you know, Apple's a pretty high margin business.

We know their stuff isn't exactly the cheap for a pretty penny. But if you go to any Apple financial statements, you'll see that their products also sell for about a 37% gross margin.

Now, the thing that's different about Apple that gives Apple a big premium is they sell services at about a 70 to 75% gross margin that Bloom Energy doesn't. So, the Apple products that are selling for about 37% margin, so you know, you sell $100 worth of stuff, $37 goes into the business that they can then spend on research and G&A or advertising or whatever.

Then they pay taxes on it, then they get their net, right? They got $37 $37 out of a hundred left. That is great because it doesn't just give you the $37. It leads more people to sign up for subscriptions to iCloud or, you know, whatever the the life software that they have for music or the subscriptions for any of their other products.

Or just included. That's a big W for Apple because it's really high margin.

I mean, see, they make great margins. Actually, honestly, you could kind of compare Apple to Bloom. Uh, but Apple probably brings down from memory closer to 35%. So, Apple justifies a higher peg than these guys do.

Uh, I will verify that in just a moment. So, let's see here. Apple. Okay. Well, I'm still grabbing some of these screenies here. Okay. Let's go. That's the Oracle doc. We saw the Oracle note from them.

Deposits, the upfront deposits, upfront deposits coming in as deferred revenues. People always end up seeing that in their cash flow statement and then they're like, "Look at all this cash flow."

But, you know, that's less than they're going to get up front because they're deposits. That's the whole point. That's all right. Bloom Energy. So, the big thing was bullish TAM.

Just finish screening these bullish TAM. Let's grab this. This was their guidance. This was their operating guidance. So, gross margin, net margin, margin swings all over the place, and the talk about backlogs.

Okay, perfect. So, let's put all that together and come up with some bottom lines. And Apple's becoming more of a service business, too. And those margins are very high.

Moving on to Apple, started the week at $324 per share. Shares of Apple declined by over 4.4% finished week at 309. The next era of a new CEO begins on September 1st, just a couple of weeks away.

John Turnus, the young John Turnus, is going to take the reins over at Apple to be the new chief executive. Bank of America, who I'm sure has talked to board of directors, other people at the company, is saying that the next era could be one that combine a lot of AI features and more and more investment.

Yeah, I mean I feel like if you look at pretty much all of these businesses, I mean they're all pumping a lot of money into capex. I mean I think the only one that I guess you could maybe argue isn't is Apple.

it wasn't that long ago that it was a big deal when we had our first trillion dollar company and those were businesses um like Google and Apple that were generating you know tens of billions of dollars uh in revenue and and you look and and in profit too

Be sure to stick around to the end where we talk about Apple's new partnership with the buy now pay later giant CLA to offer product leasing.

I've got a ton of Apple. I got a ton of Microsoft. I'm going to got, you know, Amazon, Tesla, Alphabet. I think it's all great. I'm not selling any of this stuff. I'm buying more.