LendingTree, Inc. TREE

JCJoseph Carlson After Hours87d ago

BEAR$TREE

biased research creates reputational risk

I view LendingTree (TREE) negatively on the basis of this viral affordability study — the firm’s lead‑generation incentives plus clear methodological errors (relying on a 7% benchmark, using averages not medians, and ignoring tax credits/FSAs) make the research unreliable and a reputational risk for the business.

LendingTree's lead-generation incentives corrupt its affordability study methodology, which relies on a 7% benchmark, uses averages instead of medians, and ignores tax credits, exposing the firm to credibility damage that threatens its core business.