sticking to broadcast TV means CBS News is “toast”.
Paramount’s CBS News strategy risks becoming “toast” if it keeps “cling to the audience” on broadcast TV instead of shifting to streaming immediately.
The discussion centers on a streaming pivot: CBS News needs to shift from a “linear mentality” to streaming immediately. The explicit warning is that clinging to broadcast audiences would make the strategy fail, creating execution and market-share risk for PARA’s media assets.
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