I bought about $7
Analyst's reasoning:The analyst bought into Celsius weakness, treating Costco's Kirkland private-label competition as a known, bounded risk rather than an existential threat, with category growth providing a durable demand tailwind.
Analyst's reasoning:Celsius tends to overreact in both directions, but improving beverage retail distribution and consumer repeat-purchase trends set up for a solid earnings print. A move from ~$35 toward the $40–$50 range is plausible if brand momentum data confirms recovery.
Analyst's reasoning:Market concern over potential Costco-related distribution news is driving downward price pressure on Celsius Holdings, reflecting fragility in beverage retail sentiment tied to key channel dependency. Near-term downside is implied by the fear-driven market reaction to unconfirmed distribution changes.
- 4/14BEAR
- 5/18BULL