在本视频中，我们将讨论星巴克，其股票代码为 SBUX。我们将回顾星巴克业务的基本情况、它如何产生利润，看一些数据，然后尝试确定星巴克股票的合理价值，以判断今天投资它是否值得。
In this video, we will be discussing Starbucks, whose stock market symbol is SBUX. We will review the basics of Starbucks' business, how it generates profits, look at some numbers, and then try to determine the fair value of a Starbucks stock to see if investing in it is worthwhile today.
首席执行官 Brian Niccol 再次施展了他的魔法。在被从 Chipotle 挖走后，Brian Niccol 在星巴克取得了显著成功，在最近一个完成的季度中，将可比门店销售额增长加速至 7.9%。
CEO Brian Niccol is working his magic again. After being poached away from Chipotle, Brian Niccol is achieving significant success at Starbucks, accelerating comparable store sales growth to 7.9% in the most recently completed quarter.
在星巴克，他已经推动了显著的改善。股价大幅上涨，销售额在增长，90 天活跃奖励会员增加到 3600 万，而且我喜欢在运营问题得到纠正之前放慢新店开发的策略，对吧？
At Starbucks, he's already facilitating significant improvement. The stock price is up meaningfully, sales are increasing, 90-day active rewards members are increasing to 36 million, and I like the strategy of slowing down new store development until you get the operations corrected, right?
