Parkev Tatevosian, CFA 对 $NKE 的判断变化

2026-09-22看涨
《Should Investors Buy Nike Stock Instead of Lululemon? | NKE Stock vs. LULU Stock》
Nike是一个买入机会;尽管面临经营逆风和DCF模型显示的轻微高估(公允价值31美元,股价36美元),其远期市盈率仍显示被低估。

Nike 和 Lululemon 属于表现不佳的运动服饰零售商之列,其股价均在接近 52 周低点的水平交易。我想知道,在这两只下跌的股票中,哪一只目前代表着更好的买入机会。

Nike and Lululemon are among the underperforming sportswear retailers, with their shares trading near 52- week lows. I wanted to know which of these two declining stocks represents a better buying opportunity at the moment .

Nike 和 Lululemon 都面临类似的逆风,这些逆风正在阻碍销售增长,甚至将它们推向下滑。总体而言,Nike 仍是一家规模大得多的公司,过去十二个月的销售额为 460 亿美元,而 Lululemon 紧随其后。展望未来,两家公司的销售可能都将保持疲软。

Both Nike and Lululemon are facing similar headwinds that are hindering sales growth and even pushing them into decline. Overall, Nike is still a much larger company with sales of $46 billion over the past twelve months, while Lululemon comes right behind it.

Looking ahead, sales for both companies are likely to remain weak.

2026-09-21看涨
《Nike Stock: Buy or Sell? | My Final Verdict | NKE Stock Deep Dive Part 5》
基于估值支撑(远期市盈率16倍)与品牌实力,建议在当前水平买入NKE,但短期销售压力仍存,且现金流折现模型显示其估值略偏高。

Nike 的销售额正在下滑,而管理团队并未试图粉饰这一局面。他们表示,情况好转还需要一段时间。在刚刚结束的上个季度,北美地区的销售额已开始改善,但大中华区的销售额正经历非常迅速的下滑。

Nike's sales are declining, and the management team has made no attempt to sugarcoat the situation. They stated that it would take some time before things improved. In the last quarter that has been completed, sales in North America have started to improve, but sales in Greater China are experiencing a really rapid decline.

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