How Parkev Tatevosian, CFA’s view on $NKE changed

2026-09-22Bullish
“Should Investors Buy Nike Stock Instead of Lululemon? | NKE Stock vs. LULU Stock”
Nike is a buying opportunity; despite operational headwinds and slight DCF overvaluation ($31 fair value vs $36 price), it is undervalued on forward P/E.

Nike and Lululemon are among the underperforming sportswear retailers, with their shares trading near 52- week lows. I wanted to know which of these two declining stocks represents a better buying opportunity at the moment .

Both Nike and Lululemon are facing similar headwinds that are hindering sales growth and even pushing them into decline. Overall, Nike is still a much larger company with sales of $46 billion over the past twelve months, while Lululemon comes right behind it.

Looking ahead, sales for both companies are likely to remain weak.

2026-09-21Bullish
“Nike Stock: Buy or Sell? | My Final Verdict | NKE Stock Deep Dive Part 5”
Buy NKE at current levels due to valuation support (forward P/E 16) and brand strength, though short-term sales pressure persists and DCF suggests slight overvaluation.

Nike's sales are declining, and the management team has made no attempt to sugarcoat the situation. They stated that it would take some time before things improved. In the last quarter that has been completed, sales in North America have started to improve, but sales in Greater China are experiencing a really rapid decline.

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2026-09-20Bearish
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2026-09-19Bearish
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2026-09-18Bullish
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