JPMorgan's Dividend And Franchise Returns
"I consider JPMorgan Chase a quality bank to own long-term for sector diversification and durable franchise economics, so a small starter position to broaden sector exposure makes sense in a defensive-heavy dividend portfolio."
"JPMorgan’s traditional savings-rate of about 0.01% is so low versus high-yield alternatives (roughly 3–4% APY) that keeping cash there is a negative real-return decision."