And the last one is Elf on a Shelf. I have also been trading this for years and my initial shares purchased in 2019 have gained 1,243%. So, this is a six- figure profit stock for us.
It hit a low of around $49 last June. It has now reached $97. In the long term, it has the potential to become a stock worth several hundred dollars. So, Elf on a Shelf is my favorite, okay?
Second subject I want to get into here today is how oil prices affect Celsius and ELF. And I also want to share some news in regards to stocks. So, if you own Celsius stock, ELF stock, care anything about those, I think you'll enjoy that.
next up here, so before we actually get into how oil prices affects Celsius and ELF and also share some news in regards to that,
Elf on a Shelf, uh, great long-term buy. You know, I've said it a few times. I think the stock exits this year. Worst case scenario, $100. Best best case scenario 140. So that's just a short term.
Longterm the stock has an opportunity to be a several hundred stock. When you think about the long-term opportunity for the ELF brand, the increase in margins over the next 5 10 years, profitability, getting smarter about the business model, the brands.
First one up here is I want to talk about Elf on a Shelf. I thought that was an important stock to talk about. It's had It's had an insane run, right? Stock was $49 about 3 months ago, right?
Uh it runs to 100 plus. Now it's sitting at 95. Let's talk about Elf on the Shelf and where that stock's going from here, okay?
e.l.f. Beauty reported 36% year-over-year net sales growth with a gross profit margin increasing to 83% thanks to partly to refunds of tariffs the company paid earlier that were rejected as illegal by the Supreme Court of the United States.
The company revised its outlook for 2026 higher, now expecting revenue growth of 19% at the midpoint, up from the previously forecasted 13% at the midpoint. Of course, all of this is leading to an increasing share price as e.l.f. Beauty stock is now up over 40% year-to-date in 2026.
