我们最近讨论了运动服装行业,研究了耐克、Lululemon和On,并得出结论:最终一切都归结于客户偏好,当年什么会流行,什么会增长,什么不会增长,这非常非常难以预测。某一年某样东西流行,第二年又是另一样东西。
We recently discussed the sportswear industry, looked at Nike, Lululemon, and On, and concluded that ultimately it comes down to customer preferences first, what will be popular that year, what will grow, and what won't grow, and that's very, very difficult to predict.
Something is popular one year, and something else the next year.