Next story here. This is going to be on Meta's Muse, and it is already outpacing Chat GPT's early downloads. JP Morgan said it could be AI's biggest consumer app yet. Been talking a lot about Muse lately.
That's of course tied to Meta. Meta Platforms, ticker META. Their new Muse AI agent could become the world's most widely used consumer artificial intelligence app since OpenAI's Chat GPT.
And that's according to analysts at JP Morgan after the app quickly climbed to number one on Apple's US App Store following its September 8th launch. Analyst Doug Anmouth credited Muse's userfriendly interface, generous free tier, and Meta's distribution advantage across social media platforms that serve billions of users daily.
And that was reported by Reuters. The bank reiterated its overweight rating on Meta with a price target of 820. Quote, "While it's still early, we believe that Muse has the potential to become the most widely used consumer AI application since Chat GPT."
End quote. That was from Amth in the note to clients. Muse, which launched on September 8th, reached about 2.5 million US downloads through September 19th with roughly 557,000 daily active users, according to Sensor Tower data cited by Bank of America.
On iOS alone, the first 12 days produced 1.43 million downloads, edging out Chat GPT's 1.37 million over the same post-launch window. Early reviews show, quote, "Functionality is re resonating with users, particularly the agents ability to execute multi-step tasks and workflows with limited user intervention."
End quote. That was according to Bank of America's global research. Still, the bank cautioned that revenue from ads, subscriptions, or commissions within Muse is unlikely to become material before 2028.
Muse's basic version is free with subscription tiers priced at 20 and $100 a month for heavier use. Quote, distribution is everything in the new AI economy. End quote. And that came from market strategist at futurum equities Sha Balure in a post on X.
Since Muse's launch, Meta shares have climbed to nearly 20%. The stock is up 13 and a quarter% year to date, but it is down 2 and a.5% over the past year.