但今天，我们将反其道而行之，看看餐厅特许经营领域的圣杯之一——达美乐披萨，并探讨它是否值得投资。
But today, we're going to buck that trend and look at one of the holy grails of restaurant franchises, Domino's Pizza, and see whether it's worth investing in.
所以，随着Dominic's（显然是最初的达美乐）的扩张，原店主告诉汤姆，他不能再使用这个名字，因为他们不想与顾客产生混淆。因此，到1965年，选择了达美乐这个名字。你会注意到，这个名字实际上与Dominic's非常相似。
这完全是故意的。因为Dominic拥有这样忠诚的客户群，汤姆不想因为选择一个在电话簿中埋在其他字母下的名字而失去这些客户。所以他觉得达美乐这个名字可行，因为它在电话簿中会与Dominic's足够接近。
So, as Dominic's, which obviously was the original Domino's, scaled up, the original owner told Tom that he could no longer use the name as they didn't really want to create confusion with their customers.
So, by 1965, the name Domino's was chosen. And so, you'll notice here that the name is actually very similar to Dominic's. And this was completely done intentionally. So, since Dominic had this kind of loyal customer base, Tom didn't want to end up losing those customers by choosing a name that would be buried somewhere else in the phone book under some different letter.
So he figured Domino's works because it would be close enough to Dominic's in the phone book.