我们会给你举一个非常好的例子，它是有史以来最漂亮的商业模式之一，那就是 Apple。Apple 在过去 20 到 25 年里是一家出色的成长型公司，这一点没有争议。
So, we'll give you a very good example of one of the most beautiful business models ever, which is Apple, right? Apple, a fantastic growth company over the past 20 or 25 years, no argument there, right?
想想看。Steve Jobs 在上世纪 90 年代末回归 Apple，并稳住了资产负债表。他当时已经是一位经过验证、能力出众的 CEO。此后，他们还稳住了自己的电脑业务，砍掉了一些糟糕的业务和产品，并推出了 iPod 和 iTunes 商店。
然后，大约在 2003 年，事情开始变得疯狂起来。因此，在那一刻，他们已经拥有了非常稳定的商业模式。
Think about it. Steve Jobs returned to Apple in the late 1990s and stabilized the balance sheet. He was already a proven and competent CEO , wasn't he? Now, they have also stabilized their computer business, gotten rid of some bad businesses and products, and launched the iPod and iTunes store.
And then , things started to go wild around 2003, didn't they ? Thus, at that moment, they already had a very stable business model.