How Dividendology’s view on $MCD changed

2026-09-16Bearish
“5 Dividend Stocks at a 52 Week Low!”
MCD is less attractive; slowing sales, inflation, and low EPS growth projections limit forward returns unless multiples expand.

Now, we come to a popular household name. We have McDonald's, stock ticker MCD. And this is another example of a stock, yes, trading right at their 52- week low, down almost 15% in the last year.

But it's not just that. 5-year returns have been very substandard as well.

And what's really interesting is they're now trading at their lowest valuation multiple in the last 5 years for this stock. The average PE multiple has been about 24. They're currently trading at around a 19 PE multiple, historically low for this stock.

2026-08-12
“5 Dividend Stocks at a 52 Week Low!”
MCD offers structural long-term advantages via its franchise model and sustainable dividends, but is currently weighed down by short-term macroeconomic headwinds and rising interest rate pressures.

Now, we come to McDonald's stock, who in the last year is down by over 10%, and in the last 5 years only up by 17% after we've seen the pullback in the last year. So, returns have certainly not been attractive, and of course, that's the reason that it's at a 52-week low.

But what's interesting about trading at these prices is the starting yield for McDonald's is now the highest that it's been really in close to the last 10 years with the exception of the 2020 market crash.